Regardless of 50 p.c of on-line purchases being researched by way of a search engine, most eBay sellers ignore the potential of search engines like google and yahoo to drive site visitors to their listings. By optimizing your eBay Retailer, your merchandise might enhance their rankings within the search outcomes on main search engines like google and yahoo and enhance your gross sales.
Excessive rankings can drive enormous quantities of site visitors to your merchandise, and even with restricted sources, it’s nonetheless doable to use strategies that may improve the rankings of your eBay Retailer and listings.
How Search Engines Work
When in search of a product, a buyer visits a search engine and enters a search time period or key phrase, for which the search engine produces an inventory of outcomes that it considers most related. It’s by understanding how this checklist of outcomes is produced that your eBay web page could be optimized. The rating of an online web page for a key phrase will depend on three issues:
* The place and frequency of the key phrase on the internet web page: When producing outcomes for a search time period, search engines like google and yahoo will rank your pages primarily based on the key phrases they comprise and their prominence on the web page.
* The content material of the web page’s HTML tags: The search engine additionally seems to be on the content material of the title and meta tags of the web page’s HTML code. People do not learn “meta tags” – they’re included on an online web page to assist search engines like google and yahoo perceive what the web page is about, so having good meta tags that describe your web site pages is necessary. An article from Search Engine Watch explains the way to use meta tags if you wish to dig into this matter in additional depth eBay accounts for sale
* The hyperlinks going to that internet web page: Search engines like google take into account an inbound hyperlink as a vote of recognition. Google, for instance, provides every internet web page a rating of 1 to 10 (known as a PageRank) relying on the quantity and origin of inbound hyperlinks. For a given search, the web page with the upper PageRank will seem larger within the checklist of search outcomes. This is how Google explains its PageRank know-how .
When itemizing on eBay you may have direct management over the content material – and therefore the key phrases – you embody. Nevertheless, you may solely entry the web page meta tags not directly, by means of configuring your Retailer and listings.
Step 1: Select Your Key phrases
The primary stage of search engine marketing is to decide on efficient key phrases. To pick out key phrases, put your self within the sneakers of your clients and take into account what key phrases you’ll enter in the event you had been in search of your merchandise on-line.
eBay Retailer site visitors stories are helpful as they comprise the search phrases that customers are getting into so as to discover your listings . Observe that eBay Shops are known as Outlets within the UK.
You can even use Yahoo’s key phrase software (http://stock.overture.com) for fashionable internet search key phrases and eBay Pulse (http://pulse.ebay.com) to seek out fashionable eBay searches. Select extra common key phrases on your eBay Retailer, and select product-specific key phrases on your particular person listings.
For instance a PDA vendor may select Palm, Handheld and PDA as key phrases for his or her Retailer. For the listings additionally they use the key phrases referring to the merchandise mannequin quantity and options.
Step 2: Optimize Your eBay Presence
Repeating a key phrase in quite a lot of completely different locations akin to your Retailer URL, title and merchandise description will improve the search engine’s notion of how related your internet web page is to a specific key phrase. Nevertheless, watch out to not go overboard – “key phrase spamming” is penalized by the various search engines. Your description must also be clear and readable.
Select Your eBay Retailer Identify
Your Retailer title seems in your eBay Retailer’s URL and ideally it ought to comprise your most necessary key phrases. For instance, a motorcycle Retailer vendor may select “Mountain-Bikes-UK,” which might give a Retailer the URL http://shops.ebay.co.uk/mountain-bikes-uk.
Optimize All Retailer Pages
The title you give your product is essential, because it additionally seems within the “title” tag of the itemizing internet web page, so you must embody your search engine key phrases.
Your product descriptions must also embody your key phrases. Search engines like google connect probably the most significance to phrases in titles and bolded phrases, so guarantee that you’ve got positioned you key phrases prominently. For instance a superb merchandise title can be Palm T3 Handheld PDA New Boxed fairly than Palm T3 New Boxed because the latter can’t be discovered for searches for PDA or handheld.
You must also create pages on your eBay Retailer. Customized pages are a set of distinctive pages you may create or edit on your Retailer to assist showcase objects and particular promotions, describe the historical past of your corporation, and so forth. (http://pages.ebay.com/assist/shops/contextual/managing-custom-pages.html). Make certain and embody efficient key phrases in your pages too.
Each vendor ought to have an About Me web page, and that is one other good place to incorporate your key phrases and hyperlinks to your eBay Retailer (http://pages.ebay.com/assist/account/about-me.html).
eBay now has a brand new characteristic known as eBay My World that goes one step past About Me pages (http://pages.ebay.com/assist/account/ebay-myworld-ov.html).
Optimize Your eBay ID
eBay consists of your Consumer ID within the “title” tag of your About Me web page and suggestions pages. Your eBay Consumer ID ought to mirror one thing in regards to the product you promote, ideally together with your most necessary key phrase. Attempt to select a memorable and particular person eBay ID, as this can assist clients discover your eBay presence by looking out. For instance an eBay title like “PDA-Wonderland” will probably be simpler to seek out in Google than “On-line-Offers.”
Optimize Your eBay Retailer Key phrases
Within the “Handle my Retailer” space, eBay permits the number of search engine key phrases. These key phrases seem within the “title” tag on your Retailer pages, and so it is necessary that you just specify related key phrases for every web page. Additionally be certain to incorporate your key phrases in your Retailer’s description, as this seems within the description meta tag of your eBay Retailer pages.